Frieze London 2024
Frieze London 2024 brought another unforgettable week of creativity, conversation, and discovery and Seido Art Services was proud to play a role in bringing many of the presentations to life. This year, our team partnered with an inspiring group of galleries to transform empty booth spaces into polished, thoughtfully staged exhibitions ready to welcome collectors and visitors from around the world. We worked with Contemporary Fine Art, D’Lan Contemporary, Gypsum Gallery and Livia Benavides.
Rather than focusing solely on the final result, 2024 reminded us just how intricate the preparation process can be. Crates were unpacked, layouts refined, lighting adjusted, and countless micro-decisions made along the way all to ensure that every artwork felt grounded, intentional, and visually compelling. From complex multi-part installations to meticulously framed works, our technicians approached each project with care, clear communication, and a problem-solving mindset.
One of our priorities this year was efficiency without compromise. Coordinating timelines with multiple galleries, navigating tight schedules, and adapting to evolving plans required calm precision and teamwork. Thanks to close collaboration with gallery staff and artists, we were able to create spaces that felt cohesive while keeping the process smooth and stress-free behind the scenes.
Frieze always serves as a reminder of why we love what we do: standing in a finished booth and seeing visitors pause, engage, and connect with the work. We’re grateful to our partners for their confidence in our expertise and to everyone who stopped by the fair to experience the presentations firsthand.
As we look ahead to future projects, Seido Art Services remains committed to thoughtful craftsmanship, reliable logistics, and installations that honor both the artwork and the vision behind it.
If you’re preparing for an upcoming fair, exhibition, or collection display, we’d be glad to support you from planning through installation ensuring your presentation is ready to impress.
